Death of England
National Theatre
Campaign Management | Content Strategy |
Audience Development
I led the marketing campaign for the world premiere of fearless one-person play by Roy Williams and Clint Dyer, starring Rafe Spall. It asked explosive and enduring questions about identity, race and class in Britain, which we explored in a series of rehearsal monologues underscored with commentary by the writers.
Image by National Theatre Graphic Design Studio
Video by National Theatre Content Production Studio
★ ★ ★ ★ ★
“Rafe Spall dazzles in punkish state-of-the-nation address” Guardian
I also led marketing campaign for the second installment of the series, Death of England: Delroy, to reopen the National Theatre after 2020 closure. This included promoting a free worldwide live stream on YouTube.
I managed the audience development strategy to offer free and discounted tickets to people from the Global Majority and low-income families.