That Is Not Who I Am
Royal Court

Campaign Manager | Creative Producer |
Creative Development

Rapture by Lucy Kirkwood is a slippery thriller about love, power and belief which premiered at the Royal Court. It was promoted under the title That Is Not Who I Am, by Dave Davidson, a pseudonym. I led the marketing campaign for the show and to say it was a challenge to promote a “fake” show under a pseudonym is an understatement. I created a campaign that played on the mistrust created by fake news and conspiracy theories. The content had a strangeness and aloofness about it that hopefully primed the audience to be completely stunned by the outcome of the show.

Trailer by Jamie Isbell
Rehearsal pieces by Monika Davies