For Black Boys Who Have Considered Suicide When The Hue Gets Too Heavy
Royal Court and Apollo Theatre

Campaign Manager | Creative Producer | Audience Development

I led the marketing campaign for Ryan Calais Cameron’s Olivier Award-nominated play, during its sold-out run at the Royal Court. I developed creative concepts for key artwork and video with freelancers and created the audience development strategy in collaboration with the Open Court team.

During the limited 5-week run at the Court, we invited thousands of Black and Global Majority young people to engage with theatre, some for the first time. The show has now been seen by over 100,000 audience members and has had two West End transfers.

Image by Myah Jeffers
Video by Gio Edwards and Black Apron