Three Sisters — Nicki Perrett FRSA

Three Sisters
National Theatre

Campaign Manager | Creative Producer |
Audience Development Strategy

I led the marketing campaign for Inua Ellams’ take on the classic Chekhov, set in 1960s Nigeria. The audience development strategy I created invited hundreds of British-Nigerians to experience the show, delivering record-breaking sales and surpassing the record for Global Majority audiences in the Lyttelton Theatre.

Image by National Theatre Graphic Design Studio
Video by National Theatre Content Production Studio

★★★★
“The audience included lots of Nigerians who reacted exuberantly…This infectious enthusiasm was far more fun than the normal stodginess found on the South Bank.” The Times

I also managed an event at the end of the run called the WRAP Party, a rhythm and poetry event inviting female Nigerian poets, spoken word artists and DJs to perform in the Lyttelton foyer.

Three SistersNational Theatre

★★★★“The audience included lots of Nigerians who reacted exuberantly…This infectious enthusiasm was far more fun than the normal stodginess found on the South Bank.” The Times

I also managed an event at the end of the run called the WRAP Party, a rhythm and poetry event inviting female Nigerian poets, spoken word artists and DJs to perform in the Lyttelton foyer.

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Nicki Perrett FRSA

Three Sisters
National Theatre

★★★★
“The audience included lots of Nigerians who reacted exuberantly…This infectious enthusiasm was far more fun than the normal stodginess found on the South Bank.” The Times