The Big Life
Theatre Royal Stratford East

Campaign Manager | Content Production |
Social Media Strategy

I led the marketing campaign for the sold-out revival of The Big Life, a joyful and uplifting Ska musical set to the backdrop of the Windrush in 1950s London. I loved creating a campaign that heroed the music and the company - the majority of whom were descendents of the Windrush generation - and witness how the show resonated with a British-Caribbean audience. It was particularly poignant as the show was staged in the 75th anniversary year of the Windrush Empire arriving in Essex.

Image by Steph Pyne
Video by Kostis Nikolas