All About Battersea
Mass Participation Tool
Battersea Dogs & Cats Home

Campaign Development | Creative Producer | Video Editor

In collaboration with the Innovation team, I chose some animal case studies to turn into a mass participation tool for supporters taking part in the Muddy Dog Challenge.

Participants could choose to share the heartwarming journey of Brucie, Violet, Willow or Mog and personalise their video. It's a fantastic way to tell your network why you're raising money and awareness for Battersea’s amazing work.

The project included narrowing down case studies to four, collating user-generated content and existing footage and crafting a visual story depicting each animal’s journey with Battersea.

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